Heart Improvement Plan (HIP Streets)

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In 2009, the City of Loveland Public Works Department developed the conceptual plan for the Heart Improvement Plan (HIP Streets), which explored opportunities to enhance the streets within the historic core of Downtown Loveland. In 2017, after gathering public input, the plan was modernized to include a thoughtful and cost-effective approach to revitalizing 19 core blocks of Downtown Loveland.

The first phase of the Heart Improvement Plan – the 4th Street Revitalization – addresses the five blocks along 4th Street that extend from Garfield Avenue to Washington Avenue. The current effort is focused on improving 4th Street through streetscape enhancements, while the City of Loveland Water and Power Department works on upgrades to the utility infrastructure beneath the road. As this project is a significant effort, the City of Loveland and the Loveland Downtown Development Authority (DDA) have come together to finally bring this portion of the Heart Improvement Plan to fruition. We’re excited to reimagine our Downtown and it all starts with 4th Street.

Our project team is composed of local industry professionals who understand the importance of these improvements and are committed to making this a project our community can be proud of while embracing our historic core and creating a vibrant space that highlights our artistic community.

Project Vision

Create a functional, aesthetically pleasing, eclectic Downtown environment that facilitates business vitality, fosters a sense of community, and accentuates the identity of the Downtown commercial district.

Incorporate streetscaping as part of an existing major infrastructure project to minimize business impact and improve the built environment.

Project Impacts

By late February 2025, the City of Loveland aims to begin construction, starting with underground water and stormwater utility improvements. Once infrastructure improvements are complete, the City of Loveland will focus on surface improvements determined by the streetscape design. Between utility and streetscape improvements, each block is anticipated to take six to eight months to construct.

Pedestrian access to 4th Street businesses will remain open throughout the project, however, the road will be closed to vehicular traffic. Visitors can access the corridor by parking in lots along 5th Street and by using other nearby designated on-street parking. Visit the downtown parking webpage for a map of available parking options.

Updates

  • Adopted Concept Plans (2009)
  • Parking Studies (2018/2019)
  • Revised Modernization Plan (2017)
  • Infrastructure Assessment (2019)
  • 4th Street Construction Design and Drawings (2023)
    • Parking study updated
    • Present updated plans to LRFA, City Planning Commission, Loveland Parks and Recreation, APP, City Management and DDA Board (07/2023-08/2023)
    • First Open House at The Foundry to review public input (08/23/2023)
    • Second Open House at the Desk Chair Workspace to gather additional input (12/12/2023)
    • City Council Update (01/23/2024)

Project Goals

  • Focus on Economic Vitality
    • Attract new downtown visitors and patrons to encourage tourism
    • Minimize construction disruption
    • Finish the project with no business loss or claims
    • Allow for efficient access, parking and circulation
    • Catalyze business potential in under-utilized areas
  • Create a Comfortable and Inviting Downtown Experience Unique to Loveland
    • Create a safe environment that is activated at night and day
    • Develop a vibrant, engaging and unique streetscape as a regional destination
    • Capitalize on artistic spirit and attitude towards placemaking
    • Build upon the unique Downtown Loveland identity
    • Incorporate art and culture in design and user experience
    • Identity and History, unique to Loveland
  • Create a Flexible and Adaptable Streetscape
    • Flexible and functional space for a variety of uses
    • Allow for ease of seasonal programming needs
    • Inviting and appealing place for a broad demographic to stimulate diverse businesses
    • Design and build an easily maintained space
    • Create more safe and comfortable walking/pedestrian zones
  • Foster Partnerships for Long Term Success
    • Provide for sustained stakeholder engagement
    • Ensure Downtown Business support throughout project

Project Funding

On Tuesday, Nov. 19, 2024, Loveland’s City Council unanimously approved using Certificates of Participation (COPs) to help fund the Heart Improvement Plan’s 4th Street Revitalization project. The $24.5 million project will be paid for through a mix of Utility Enterprise Funds and COPs. Utility Enterprise Funds (Stormwater, Water and Power) will contribute $12 million, while the remaining $12.5 million will come from COPs paid by the Downtown Development Authority (DDA). No General Funds will be used for this project.

Stay Informed During Construction

Whether you live outside downtown or are directly affected by the construction, we have project updates tailored to your needs.

  • General Public Updates: Receive updates on essential project news, major milestones, city-wide impacts, and opportunities to get involved in marketing and community events.
  • Downtown Business/Resident Updates: Receive detailed information about construction impacts, traffic changes, neighborhood-specific updates, and how your business can participate in marketing campaigns and support programs.

To stay informed, sign up for the Heart Improvement Plan Email List.

In 2009, the City of Loveland Public Works Department developed the conceptual plan for the Heart Improvement Plan (HIP Streets), which explored opportunities to enhance the streets within the historic core of Downtown Loveland. In 2017, after gathering public input, the plan was modernized to include a thoughtful and cost-effective approach to revitalizing 19 core blocks of Downtown Loveland.

The first phase of the Heart Improvement Plan – the 4th Street Revitalization – addresses the five blocks along 4th Street that extend from Garfield Avenue to Washington Avenue. The current effort is focused on improving 4th Street through streetscape enhancements, while the City of Loveland Water and Power Department works on upgrades to the utility infrastructure beneath the road. As this project is a significant effort, the City of Loveland and the Loveland Downtown Development Authority (DDA) have come together to finally bring this portion of the Heart Improvement Plan to fruition. We’re excited to reimagine our Downtown and it all starts with 4th Street.

Our project team is composed of local industry professionals who understand the importance of these improvements and are committed to making this a project our community can be proud of while embracing our historic core and creating a vibrant space that highlights our artistic community.

Project Vision

Create a functional, aesthetically pleasing, eclectic Downtown environment that facilitates business vitality, fosters a sense of community, and accentuates the identity of the Downtown commercial district.

Incorporate streetscaping as part of an existing major infrastructure project to minimize business impact and improve the built environment.

Project Impacts

By late February 2025, the City of Loveland aims to begin construction, starting with underground water and stormwater utility improvements. Once infrastructure improvements are complete, the City of Loveland will focus on surface improvements determined by the streetscape design. Between utility and streetscape improvements, each block is anticipated to take six to eight months to construct.

Pedestrian access to 4th Street businesses will remain open throughout the project, however, the road will be closed to vehicular traffic. Visitors can access the corridor by parking in lots along 5th Street and by using other nearby designated on-street parking. Visit the downtown parking webpage for a map of available parking options.

Updates

  • Adopted Concept Plans (2009)
  • Parking Studies (2018/2019)
  • Revised Modernization Plan (2017)
  • Infrastructure Assessment (2019)
  • 4th Street Construction Design and Drawings (2023)
    • Parking study updated
    • Present updated plans to LRFA, City Planning Commission, Loveland Parks and Recreation, APP, City Management and DDA Board (07/2023-08/2023)
    • First Open House at The Foundry to review public input (08/23/2023)
    • Second Open House at the Desk Chair Workspace to gather additional input (12/12/2023)
    • City Council Update (01/23/2024)

Project Goals

  • Focus on Economic Vitality
    • Attract new downtown visitors and patrons to encourage tourism
    • Minimize construction disruption
    • Finish the project with no business loss or claims
    • Allow for efficient access, parking and circulation
    • Catalyze business potential in under-utilized areas
  • Create a Comfortable and Inviting Downtown Experience Unique to Loveland
    • Create a safe environment that is activated at night and day
    • Develop a vibrant, engaging and unique streetscape as a regional destination
    • Capitalize on artistic spirit and attitude towards placemaking
    • Build upon the unique Downtown Loveland identity
    • Incorporate art and culture in design and user experience
    • Identity and History, unique to Loveland
  • Create a Flexible and Adaptable Streetscape
    • Flexible and functional space for a variety of uses
    • Allow for ease of seasonal programming needs
    • Inviting and appealing place for a broad demographic to stimulate diverse businesses
    • Design and build an easily maintained space
    • Create more safe and comfortable walking/pedestrian zones
  • Foster Partnerships for Long Term Success
    • Provide for sustained stakeholder engagement
    • Ensure Downtown Business support throughout project

Project Funding

On Tuesday, Nov. 19, 2024, Loveland’s City Council unanimously approved using Certificates of Participation (COPs) to help fund the Heart Improvement Plan’s 4th Street Revitalization project. The $24.5 million project will be paid for through a mix of Utility Enterprise Funds and COPs. Utility Enterprise Funds (Stormwater, Water and Power) will contribute $12 million, while the remaining $12.5 million will come from COPs paid by the Downtown Development Authority (DDA). No General Funds will be used for this project.

Stay Informed During Construction

Whether you live outside downtown or are directly affected by the construction, we have project updates tailored to your needs.

  • General Public Updates: Receive updates on essential project news, major milestones, city-wide impacts, and opportunities to get involved in marketing and community events.
  • Downtown Business/Resident Updates: Receive detailed information about construction impacts, traffic changes, neighborhood-specific updates, and how your business can participate in marketing campaigns and support programs.

To stay informed, sign up for the Heart Improvement Plan Email List.

Questions and Answers

Have a question about the project? Ask it below and we'll follow-up shortly!

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  • Share Please do put in parallel parking. There is never enough parking as it was. That will make it worse. Also, I'm not happy you took out the trees. I hope you will replace them when you're done. It helps with keeping it cool. And they are beautiful! Thank you. Augustine Manzanares on Facebook Share Please do put in parallel parking. There is never enough parking as it was. That will make it worse. Also, I'm not happy you took out the trees. I hope you will replace them when you're done. It helps with keeping it cool. And they are beautiful! Thank you. Augustine Manzanares on Twitter Share Please do put in parallel parking. There is never enough parking as it was. That will make it worse. Also, I'm not happy you took out the trees. I hope you will replace them when you're done. It helps with keeping it cool. And they are beautiful! Thank you. Augustine Manzanares on Linkedin Email Please do put in parallel parking. There is never enough parking as it was. That will make it worse. Also, I'm not happy you took out the trees. I hope you will replace them when you're done. It helps with keeping it cool. And they are beautiful! Thank you. Augustine Manzanares link

    Please do put in parallel parking. There is never enough parking as it was. That will make it worse. Also, I'm not happy you took out the trees. I hope you will replace them when you're done. It helps with keeping it cool. And they are beautiful! Thank you. Augustine Manzanares

    SpeakupLoveland asked 14 days ago

    Hello, thank you for an opportunity to address your questions and comments. Since the launch of the Heart Improvement Plan — first outlined in the 2009 HIP Streets Master Plan and expanded in the 2017 Modernization Plan — our goal has been to create a downtown environment that supports events, simplifies street closures, expands patio spaces, and enhances sidewalks and public amenities.

    Among some of the most talked about topics during our community outreach in 2023 and 2024 was the shift from diagonal to parallel parking. The focus of these improvements, along with addressing the major infrastructure improvements underground, was to reallocate the public space to prioritize people. By creating wider sidewalks, it becomes a more welcoming, walkable downtown for pedestrians, and it allow business owners an option of utilizing that space for outdoor seating, racks for merchandise or using it as another way to market their businesses.  

    In addition to making this switch from diagonal to parallel parking provides important traffic-calming benefits. It naturally slows down vehicles, improves pedestrian safety, and creates a buffer between moving traffic and sidewalks. Additionally, it enhances visibility at crosswalks, reduces blind spots, and eliminates the need for drivers to back out into traffic, leading to smoother, more predictable vehicle movements. All of these benefits contribute to a safer, more vibrant downtown that supports both local businesses and visitors. In order to make these changes, 4th Street will lose approximately 33 parking spaces, but will overall gain approximately 70 parking spaces by the end of 2026. 

    Lastly, we know the loss of the trees on 4th Street was a big change for our community; however, we will be adding 54 new trees along 4th Street with other landscaping to bring back the greenery. When we encounter large trees within tight urban conditions, it is difficult to design around the trees given all the other constraints; accessibility, business access, vehicular movements, etc. During the design process, we discussed and walked the project with City staff several times to discuss existing conditions and inventoried all of the existing trees along the corridor. During conversations with the City Forester, they performed a health assessment of the trees and the majority of the trees were determined to be declining and would need to be removed sooner rather than later. Also, some of the trees along the corridor are not appropriate in these conditions – a lot of issues with dropping acorns or other debris caused a safety concerns for pedestrians. Additionally, accessibility was extremely critical to fix along the five blocks and due to the proposed grading conditions, the trees would be heavily impacted. 

    While we removed the trees, they all have been recycled and repurposed into mulch at the Loveland Recycling Center. We have saved a base from one of the larger trees at 4th and Jefferson in hopes to partner with a local mill to repurpose the wood into table slabs. We'll wait for the wood to dry out to begin this process. 

    If you have questions about parking, construction, or the future streetscape of this project, please don’t hesitate to reach out to us at HIPStreets@cityofloveland.org or 970-962-2524. We appreciate the conversation. Thank you!

  • Share Does the plan allow for a vehicle to pull out of the line of traffic while dropping someone off at the Rialto drop off location? on Facebook Share Does the plan allow for a vehicle to pull out of the line of traffic while dropping someone off at the Rialto drop off location? on Twitter Share Does the plan allow for a vehicle to pull out of the line of traffic while dropping someone off at the Rialto drop off location? on Linkedin Email Does the plan allow for a vehicle to pull out of the line of traffic while dropping someone off at the Rialto drop off location? link

    Does the plan allow for a vehicle to pull out of the line of traffic while dropping someone off at the Rialto drop off location?

    Craig asked about 2 months ago

    Hello, thank you for your question. With the improvements to 4th Street, we'll be installing designated bays to allow for drop-offs or deliveries. The Rialto Theater Center is among the areas that will have one of these designated bays. Thank you! 

  • Share Is the project still planning on 4th Street to be parallel parking? If so, that would be a huge mistake. We tried this several years ago and discovered that parallel parking slowed traffic on 4th tremendously. It requires far more time to parallel park than it does to park diagonally, and downtown Loveland didn't have anywhere near the volume of traffic that it now has. on Facebook Share Is the project still planning on 4th Street to be parallel parking? If so, that would be a huge mistake. We tried this several years ago and discovered that parallel parking slowed traffic on 4th tremendously. It requires far more time to parallel park than it does to park diagonally, and downtown Loveland didn't have anywhere near the volume of traffic that it now has. on Twitter Share Is the project still planning on 4th Street to be parallel parking? If so, that would be a huge mistake. We tried this several years ago and discovered that parallel parking slowed traffic on 4th tremendously. It requires far more time to parallel park than it does to park diagonally, and downtown Loveland didn't have anywhere near the volume of traffic that it now has. on Linkedin Email Is the project still planning on 4th Street to be parallel parking? If so, that would be a huge mistake. We tried this several years ago and discovered that parallel parking slowed traffic on 4th tremendously. It requires far more time to parallel park than it does to park diagonally, and downtown Loveland didn't have anywhere near the volume of traffic that it now has. link

    Is the project still planning on 4th Street to be parallel parking? If so, that would be a huge mistake. We tried this several years ago and discovered that parallel parking slowed traffic on 4th tremendously. It requires far more time to parallel park than it does to park diagonally, and downtown Loveland didn't have anywhere near the volume of traffic that it now has.

    Bob asked about 2 months ago

    Hello, thank you for your question. Much consideration has been given to the overall design for this project that even included entirely removing vehicular traffic and turning 4th Street into primarily a pedestrian roadway. However, after the review of the 2009 HIP Streets Masterplan and 2017 HIP Streets Modernization Plan, the feedback and studies we received was to keep the roadway open to vehicles most of the time. Each block has been designed to accommodate events, simplified closures, expanded patios, enhanced sidewalks and amenities spaces. Short-term loading zone and ADA accessible spaces will also be added to each block to accommodate deliveries and people with all mobility needs. After the completion of this project, we will have removed 33 parking spaces, but will be planning to add about 70 once completed in 2026. A map of the areas we have already completed in 2024 and future added spaces can be viewed here: https://www.letstalkloveland.org/.../69389/documents/64568. The decision to switch from diagonal to parallel was decided on many factors: to reallocate our public space to prioritize people, create wider sidewalks for a more welcoming and walkable downtown while maintaining the same number of parking spaces nearby. Parallel parking provides traffic calming benefits by narrowing the roadway, encouraging slower vehicle speeds, and improving pedestrian safety. It creates a buffer between moving traffic and sidewalks while also enhancing sightlines at crosswalks, reducing blind spots. Unlike diagonal parking, it eliminates the need for drivers to back into traffic, leading to smoother, more predictable vehicle movements. These benefits contribute to a safer, more vibrant downtown, supporting both businesses and pedestrians. With this in mind, as well as the ongoing conversations directly with downtown business owners the past two years, this decision was not made lightly.  

  • Share Who is the general contractor for the project ? on Facebook Share Who is the general contractor for the project ? on Twitter Share Who is the general contractor for the project ? on Linkedin Email Who is the general contractor for the project ? link

    Who is the general contractor for the project ?

    Zeb asked about 1 month ago

    Hello! Thank you for your question. Since this project will include stormwater, water and power utilities, a portion of the utility work will be completed by Connell Resources, but majority of the work will be completed by Zak Dirt. Thank you!

  • Share I’d like to receive updates on Facebook Share I’d like to receive updates on Twitter Share I’d like to receive updates on Linkedin Email I’d like to receive updates link

    I’d like to receive updates

    Kimberley asked 3 months ago

    Hi Kimberley, we will add you to the project newsletter. May you please send us your email to HIPStreets@cityofloveland.org? Our next newsletter should be scheduled out sometime this month or early February. Thank you!  

  • Share Who are the designers working on this project? And when is the next open house to see the updated designs? on Facebook Share Who are the designers working on this project? And when is the next open house to see the updated designs? on Twitter Share Who are the designers working on this project? And when is the next open house to see the updated designs? on Linkedin Email Who are the designers working on this project? And when is the next open house to see the updated designs? link

    Who are the designers working on this project? And when is the next open house to see the updated designs?

    Kim Knowles asked about 1 year ago

    Thanks for reaching out and taking an interest in this project. 

    We currently have three companies coming together to work on various aspects of the project:

    • Ditesco is our project management consulting firm.  
    • Russell + Mills is the landscape designer. 
    • CCG is the Civil Engineer.


    We are working on details for the next open house but we anticipate there will likely be a city-wide transportation projects fair that happens late spring / early summer. Details are yet to be determined so stay tuned!

  • Share I agree with some of the concerns below with the mix of pedestrian walkways vs. vehicular traffic. I feel the biggest bang for downtown would be a walking mall which would differentiate downtown Loveland from the other neighboring towns. It would also provide (middle of the walking mall) room for individual kiosks for more different types of business (do not duplicate products of the permanent businesses). on Facebook Share I agree with some of the concerns below with the mix of pedestrian walkways vs. vehicular traffic. I feel the biggest bang for downtown would be a walking mall which would differentiate downtown Loveland from the other neighboring towns. It would also provide (middle of the walking mall) room for individual kiosks for more different types of business (do not duplicate products of the permanent businesses). on Twitter Share I agree with some of the concerns below with the mix of pedestrian walkways vs. vehicular traffic. I feel the biggest bang for downtown would be a walking mall which would differentiate downtown Loveland from the other neighboring towns. It would also provide (middle of the walking mall) room for individual kiosks for more different types of business (do not duplicate products of the permanent businesses). on Linkedin Email I agree with some of the concerns below with the mix of pedestrian walkways vs. vehicular traffic. I feel the biggest bang for downtown would be a walking mall which would differentiate downtown Loveland from the other neighboring towns. It would also provide (middle of the walking mall) room for individual kiosks for more different types of business (do not duplicate products of the permanent businesses). link

    I agree with some of the concerns below with the mix of pedestrian walkways vs. vehicular traffic. I feel the biggest bang for downtown would be a walking mall which would differentiate downtown Loveland from the other neighboring towns. It would also provide (middle of the walking mall) room for individual kiosks for more different types of business (do not duplicate products of the permanent businesses).

    frolfes asked about 1 year ago

    Thanks for providing project feedback.

  • Share I unfortunately have not been able to attend to any of the public discussions about this project and while overall excited I do not understand why fourth is not being converted to a pedestrian only area. If the goal is improving the experience and bring in more tourism a pedestrian only area with inviting restaurant fronts and outdoor seating would serve this purpose as intensely (thinking Pearl St in Boulder). Just my thoughts but the idea of a traffic free zone sounds beyond appealing. I also agree with others on working to lower the speed limit and bring in more pedestrian crossings. on Facebook Share I unfortunately have not been able to attend to any of the public discussions about this project and while overall excited I do not understand why fourth is not being converted to a pedestrian only area. If the goal is improving the experience and bring in more tourism a pedestrian only area with inviting restaurant fronts and outdoor seating would serve this purpose as intensely (thinking Pearl St in Boulder). Just my thoughts but the idea of a traffic free zone sounds beyond appealing. I also agree with others on working to lower the speed limit and bring in more pedestrian crossings. on Twitter Share I unfortunately have not been able to attend to any of the public discussions about this project and while overall excited I do not understand why fourth is not being converted to a pedestrian only area. If the goal is improving the experience and bring in more tourism a pedestrian only area with inviting restaurant fronts and outdoor seating would serve this purpose as intensely (thinking Pearl St in Boulder). Just my thoughts but the idea of a traffic free zone sounds beyond appealing. I also agree with others on working to lower the speed limit and bring in more pedestrian crossings. on Linkedin Email I unfortunately have not been able to attend to any of the public discussions about this project and while overall excited I do not understand why fourth is not being converted to a pedestrian only area. If the goal is improving the experience and bring in more tourism a pedestrian only area with inviting restaurant fronts and outdoor seating would serve this purpose as intensely (thinking Pearl St in Boulder). Just my thoughts but the idea of a traffic free zone sounds beyond appealing. I also agree with others on working to lower the speed limit and bring in more pedestrian crossings. link

    I unfortunately have not been able to attend to any of the public discussions about this project and while overall excited I do not understand why fourth is not being converted to a pedestrian only area. If the goal is improving the experience and bring in more tourism a pedestrian only area with inviting restaurant fronts and outdoor seating would serve this purpose as intensely (thinking Pearl St in Boulder). Just my thoughts but the idea of a traffic free zone sounds beyond appealing. I also agree with others on working to lower the speed limit and bring in more pedestrian crossings.

    CRedd asked about 1 year ago

    Thank you for providing feedback on the project.  

  • Share Why no bike lanes? on Facebook Share Why no bike lanes? on Twitter Share Why no bike lanes? on Linkedin Email Why no bike lanes? link

    Why no bike lanes?

    KenT asked about 1 year ago

    The width of the corridor, between buildings, is not wide enough to accommodate a dedicated bike lane. Bikes are intended to merge with traffic through sharrows along 4th Street. A sharrow is an area of road where bikes merge with vehicular traffic and share the road. In Colorado, motorists and bicyclists share the road and both have equal rights. CDOT has more information about bike and vehicle laws on its website (External link).

  • Share How much is this project going to cost in 2024? on Facebook Share How much is this project going to cost in 2024? on Twitter Share How much is this project going to cost in 2024? on Linkedin Email How much is this project going to cost in 2024? link

    How much is this project going to cost in 2024?

    Darin Barrett asked over 1 year ago

    Good question. We will try to get an answer for you.

Page last updated: 21 Mar 2025, 12:39 PM